The project
LAVINIA is a new contemporary art program for the Loggia dei vini in Villa Borghese, Rome. The loggia is a 17th-century pavilion that served as a location for summertime receptions, where fine wines and sorbets were offered.
Its name pays homage to Lavinia Fontana, one of the first women artists to be recognized by the canons of art history, whose work became part of the Borghese collection since the early 1600s.
LAVINIA aspires to silently permeate the everyday, addressing those who stroll in the park, straying away from any form of «auctoritas». It questions and tests the boundaries of public art and tradition, the relationship between art and architecture, unlocking the power of storytelling.
The program is crafted to foster dialogue with the restoration of the Loggia, donated by Ghella to the city of Rome, with the scientific curation of the Sovrintendenza Capitolina ai Beni Culturali.
Each opening will bear the name of a gelato flavour, according to the season.
LAVINIA is also a gelato.
